Hi, I'm Laurel Coco. I specialize in user experience research and strategy. Thanks for stopping by.

I'm a User Researcher with a deep curiosity for understanding how people interact with and think about products in the interest of optimizing their experience. For more than 10 years, I have employed various research methods to impact both physical and digital products from conception to launch, always maintaining a keen empathy for the user, as well a strong sense of business needs and requirements.

I love working with stakeholders and cross-functional teams and believe that clear communication is vital at every touch-point, whether it is defining study objectives or communicating findings.

I especially enjoy qualitative work, exploring possibilities and confirming hypotheses or pursuing paths that take unexpected turns. In the end, I get satisfaction knowing that I have helped create a more positive experience for people as they engage with a product and brand.